Steven Coffey

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Richard Millington Discusses Online Communities

Tom recently posted about the nature of online communities and we got in touch with Richard Millington at Feverbee to find out a bit more about the subject. Rich is an expert in building online communities and is currently working with Seth Godin in New York.

Before we get stuck in, a big thank you to Rich, who answered our questions very thoughtfully and thoroughly. There’s some really useful stuff here; visit site and read on to find out Rich’s thoughts on how to become an irresistible expenditure to clients, the importance of online communities for SEO and how to come up with ideas that work.

  1. How did you first get into online communities?

At 15, I became addicted to an online computer game called Counter-Strike. At the time all the online communities about Counter-Strike were exactly that, communities about Counter-Strike. They talked about the new guns in version 1.3, showed screenshots of the new levels in design. None discussed what mattered most, the people playing games.

Myself and a few began starting voice transcription services communities talking about the top teams and players. We talked about the rivalries. If a top player decided to change teams, that was a big scoop. Before a major event we would create previews of how they thought they would do, we reported on their preparations and highlights the key fixtures. We did play by play analyses of the top-games. We even had commentators for the bigger events.

Today all the big gaming sites do this. If you ever need inspiration about building online communities.

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